Data Privacy

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses so-called “cookies”, which are text files placed on your computer to help the website analyse how you use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data collected about you by Google in the manner and for the purposes set out above.

Further information can be found at www.google.com/intl/de/analytics/privacyoverview.html (general information on Google Analytics and data protection). We would like to point out that the code “gat._anonymizeIp();” has been added to Google Analytics on this website to ensure anonymous collection of IP addresses (so-called IP masking). Under https://tools.google.com/dlpage/gaoptout?hl=en-GB you will find instructions for deactivating Google Analytics Services.

The SIXT website uses the HotJar analytics services for purposes of improving customer friendliness and customer experiences. These services can record mouse clicks as well as scroll movements. They can also record information entered on this website via keyboard. Such information is not personalised and thus remains anonymous. HotJar does not record such information on pages that do not use the HotJar system. You can disable the HotJar service at https://www.hotjar.com/legal/compliance/opt-out.

Our website uses the so-called Facebook pixel created by the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are resident in the EU, by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). This tool serves to present users of our website with advertising (“Face-book ads”) that matches their interests during their visits to Facebook. In this way we ensure that our Facebook ads correspond with the interests of the respective users and are therefore not perceived as a nuisance. We also use the Facebook pixel to track how many users click on our Facebook ads. This enables us to assess the effectiveness of those ads, which is useful for statistical and market research purposes. The Facebook pixel is activated by Facebook as soon as you open our website. It can store so-called cookies on your computer. If you log into Facebook after visiting our website, or visit Facebook while still logged in, then Facebook will assign this information to your personal Facebook account. The data recorded about you in no way allows us to draw inferences regarding your identity as a user. The collection and processing of the data by Facebook complies with the provisions of the Facebook Data Policy. For more information in this respect, please go to : https://www.facebook.com/about/privacy. You can, at any time, object to the recording of data by the Facebook pixel and the use of your data to present Facebook ads. To do so, please visit the page specially set up by Facebook for this purpose (when there, see the settings for use-based advertising), while you are still logged in to Facebook: https://www.facebook.com/settings. The settings are platform-independent, meaning that they will be assumed for all devices, whether desktop computers or mobile devices.

Another way of preventing your data from being recorded when you visit our website via your selected browser is available here: Deactivate Facebook pixel

Advertising shown by us is based on the interest in products our customers previously exhibited. We record information about our customers’ surfing patterns for purposes of providing them with interest-based online advertising. For this, cookies are stored on the respective user’s computer; these contain a multiple-digit identification number. If you do not agree with having your user behaviour analysed, you can adjust your browsers settings so as to prevent analysis cookies from being set. Please note, however, that this may prevent you from being able to use in full all the functions of this website.

The search engine program Google AdWords, provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Google), facilitates the systematic display on our website of advertising based on Google search terms. For this, Google sets a cookie in the user’s browser as soon as an advert appearing in the Google search or advertising network is clicked on.

For options on how to object to such tracking, please go to: https://www.google.com/ads/preferences.

Through its AdWords cookie-based conversion methods, Google can measure the number of people who, after clicking on an AdWords advert, went on to purchase or use the product/service offered. To the extent that Google Ads link to offers from this website, this website will receive statistics from Google about the number of purchases made after clicking on the respective Google AdWords advert.

The options for disabling this tracking function are as follows: You can adjust your browser so as to block the setting of cookies by the domain googleadservices.com or by third parties in general. You can also delete the Google conversion cookie in your browser’s cookie settings.

This website uses Google Remarketing on the basis of Doubleclick, another Google Inc service, to display interest-based advertising. The process of reviewing the pages shown and of allocating adverts is based on a pseudonymous identification number in the Doubleclick cookie. The cookie-generated information about the pages shown is then transferred to and stored on Google servers for evaluation purposes. To read the Google Privacy Policy, please go to https://www.google.de/policies/privacy.

For options on how to object to such tracking, please go to: https://www.google.com/ads/preferences

Further objection options:

You can also object to interest-based advertising by Google and by other advertising networks on the following website:
http://www.youronlinechoices.com/uk/your-ad-choices

This website uses Optimizely, a web analytics service offered by Optimizely Inc. (631 Howard Street, Suite 100, San Francisco, CA 94105, United States) that serves to simplify and conduct A/B testing for purposes of optimising and further developing this website. The information generated by the cookie about your use of the website will generally be transmitted to and stored on an Optimizely server.

The options for disabling this tracking function are as follows: You can deactivate Opitimizely tracking at any time by following the corresponding instructions at https://www.optimizely.com/opt_out.

To evaluate and optimise our website and to generate advertising that is more relevant to you, we use the tracking system Refined Ads created by Refined Labs GmbH (Residenzstr. 7, 80333 Munich, Germany). This system uses cookies to record user data and compile anonymous user profiles based on it. It does not attribute these data to personal user data.

You can object to such data processing by using an opt-out cookie. For more information in this respect, please go to https://www.refinedlabs.com/datenschutz-refined-ads

Our website uses the ADITION service provided by ADITION technologies AG, Oststraße 55, 40211 Düsseldorf, Germany. ADITION sets cookies to control and optimise the ways in which advertising measures implemented by ADITION customers are displayed. It can, for example, maximise the display frequency of advertising for users. When setting cookies, ADITION does not store any personal data such as names, email addresses, or any other personal information. All information gathered is anonymised and comprises technical data such as, for example, the advertising frequency and advertising date of advertising measures, as well as the browsers used and operating systems installed. All data gathered is stored on servers located within the Republic of Germany. For information on ADITION’s Data Privacy Statement, please go to www.adition.com/en/privacy/.

You can object to such data processing by using an opt-out cookie. For more information in this respect, please go to https://www.adition.com/datenschutz/?optout=trueAdTraxx

This website uses the “Tealium Audience Stream” service, which is provided by Tealium Inc., 11085 Torreyana Road, San Diego, CA 92121, USA (Tealium), to collect and store data, and then use such data to create pseudonymous user profiles. Tealium uses this information to, on our behalf, automatically enhance your use of the website according to your specific needs, and to do so in real time. To do this, it collects information such as advertising and products seen and clicked on, visitor numbers, the topics of sites visited, etc.

The pseudonymised user profiles are not associated with personal data pertaining to the holder of the pseudonym, unless corresponding special consent is obtained. The IP address conveyed by your browser is, likewise, not connected with your user profile.

To create user profiles, Tealium uses cookies or, in the case of mobile terminals, similar tech-nologies. The cookie-generated information about your use of this website is stored within Germany. You can prevent cookies from being set by adjusting your browser settings accordingly. However, please be advised that this may prevent you from being able to use in full all the functions of this website. You can object to the collection and storage of your data for web analytics purposes at any time by following the corresponding instructions at http://tealium.com/de/privacy/.

Our website uses “BlueKai” technology provided by Oracle (Oracle Corporation 500 Oracle Parkway Redwood Shores, CA 94065/USA). This technology enables us to, taking into account your interests and user behaviour on our website and third-party websites, present you with relevant, targeted advertising based on evaluations of your website use on various terminals, such as laptops, smartphones and PCs (so-called cross-device tracking). The technology also provides us with compilations of anonymous statistics on the effectiveness of specific advertising measures (e.g., how many people clicked on or interacted with an advert).

To this end, cookies are set on your terminals and pixel tags implemented on the websites that use BlueKai. Together, these facilitate the analysis and evaluation of your user behaviour (e.g., clicks) on the various terminals. This process involves the creation of so-called cookie IDs, which can be attributed to your terminals for purposes of cross-device profile building, but which cannot be attributed to you personally. The data collected comprise non-personal, usage-related data (e.g. clicks on advertising, websites, times and duration of visit) and non-personal browser data (e.g., language settings, screen resolution). You are therefore not identifiable to us at any point.

For more information on data protection and the corresponding setting options, please go to: https://www.oracle.com/legal/privacy/marketing-cloud-data-cloud-privacy-policy.html. You can object to the use of Oracle BlueKai via the corresponding opt-out tool at http://bluekai.com/consumers.php.